National Creative Director
For Katy Reeve, the illustrious titles of both National Creative Director of TONI&GUY Australia and International Creative Director are evidence of her immense passion for her craft and natural born leadership skills within the arena of hair fashion. Coupled with an innate ability to communicate the DNA of multiple brand stories and fashion collections, this commander in chief combines creative prowess with a commendable knowledge of commercial infrastructure and the importance of seamless creative collaboration.
Her dual education roles make her responsible for motivating, inspiring and driving the National TONI&GUY Creative team, a job that keeps her motivated, inspired and driven herself due to the reputable high caliber of the broader team. Katy is also the key conduit between the UK collection releases and Australia, translating this style bible for the local market.
In looking to support and maintain TONI&GUY’s prominent global strategy of fashion-led hairdressing; Katy is integral member of the TONI&GUY London Fashion Week Backstage Hair Team, regularly working on up to 14 shows per season, collaborations include Giles Deacon, JP Braganza and Ashley Isham.
Responsible for a heavy schedule of national creative events, Katy leads all events under the TONI&GUY brand via activations that have most recently included BT Runway for Success, Carla Zampatti Look Book Launch, TONI&GUY Corporate Connections Evening, hosted by Edwina McCann and the highly acclaimed national launch of TONI&GUY’s International Collection – Socialized. Working closely with esteemed stylists such as Caterina Scardino and Jana Bartolo, Katy is regularly commended for her ability to collaborate efficiently, interpret effectively and assure maximum quality control throughout what is often a 20+ model showing.
As a true ambassador for Hair Fashion, in early 2014, Katy was instrumental in the cementing of TONI&GUY’s partnership with the Australian Fashion Chamber, an absolute reflection of her personal commitment to seek sustainability beyond her immediate responsibilities into the broader hair fashion industry. With appointments spanning both national and international fashion, in October 2014, Katy also joined TONI&GUY CEO Dennis Langford for the inaugural AFC seminar series, where she shared a stage with the inimitable L’enfant terrible Jean Paul Gaultier – a definitive career highlight and real ‘pinch me moment’ for the unassuming stylist.
A definitive team player, Katy maintains the perfect equilibrium of spirited thinking with a calm and collected execution methodology. She is reliable to the core and creates desirable peace of mind to all of her collaborators.